Question · Q4 2025
Krisztina Katai inquired about Sprouts' planned SKU launches for attribute-based products in 2026, focusing on price points to deliver value and the extent of necessary assortment changes within stores.
Answer
President and COO Nick Konat expressed confidence in Sprouts' current assortment mix across key health attributes but identified an opportunity to improve access to these attributes at more price points, including entry-level options. He stated that innovation and launches will continue to focus on attributes, with no plans to change the core offerings. Sprouts expects to launch 6,000-7,000 new items in 2026, including hundreds of new Sprouts Brand items focused on customer-driven innovation, not national brand comparisons. He also highlighted successful partnerships with brands like Tractor and Elevate, indicating a strategy to double down on bigger launches.
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