Question · Q4 2025
Kyle Joseph asked for an update on the loyalty program and marketing efforts, specifically regarding their impact on foot traffic and transactions per consumer. He also questioned the performance of the recent auto pawn acquisition and the company's M&A appetite for geographic expansion.
Answer
CEO Lachlan Given detailed the culmination of marketing efforts, including online inventory, instant quotes, and social media engagement, which are driving high growth in online payments/extensions and increasing store efficiency. He noted the EZ Plus Rewards program has nearly 7 million members, enhancing loyalty. Regarding M&A, Given expressed a bias towards existing markets due to lower risk but confirmed openness to new markets. He stated the car lending business in Mexico started well, with plans for broader rollout in 2026.