Question · Q4 2025
Kylie Cohu inquired about the holiday performance of Mattel's products, specifically comparing items under $20 to big-ticket items, and sought insights into customer behavior and health heading into 2026. She also asked about current retail inventory levels and whether retailers are maintaining their conservative approach.
Answer
Mattel's CFO, Paul Ruh, stated that Q4 saw an elevated promotional environment and a price-sensitive consumer seeking deals, which Mattel addressed to manage inventory effectively. He confirmed that retail inventory finished lower in absolute terms compared to the prior year, indicating continued caution from retailers and an ongoing shift from direct import to domestic orders into 2026.
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