Question · Q4 2025
Laura Martin of Needham & Company inquired about the breadth and sustainability of Magnite's CTV growth, specifically asking for a breakdown by SMBs and verticals, and whether the 32% ex-political growth rate is expected to continue. She also asked about the impact of Magnite's deep infrastructure integrations in CTV on client relationship longevity, lifetime value, and risk reduction for investors.
Answer
Michael Barrett (President and CEO, Magnite) explained that while specific breakdowns by SMBs and verticals are not provided, the 32% CTV growth reflects broad-based strength, including performance-oriented SMBs (like MNTN) and large branded advertisers shifting from digital display/online video to CTV due to its appeal, pricing, and performance. He affirmed that Magnite's differentiated position in CTV, with its leading programmatic ad server, SSP, and tools like ClearLine, creates a strong moat, enhancing client relationships and reducing investment risk.
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