Lafitani Sotiriou's questions to LIFX leadership • Q1 2024
Question
Asked for details on the proposed U.S. IPO's secondary sell-down, the technical validation and revenue model of the Hubble partnership, the progress of the advertising business and its direct sales capabilities, and the drivers for the company's back-ended earnings forecast.
Answer
Executives could not provide specific IPO details but emphasized minimizing dilution. They confirmed Hubble's core technology is proven and the revenue model will be a share of network fees with minimal Life360 effort. The advertising business is slightly ahead on infrastructure, with direct sales being enabled by tools like AdMob. The year is back-ended due to seasonality, a new Tile product launch, and the advertising revenue ramp-up in H2.