Lai Shengwei's questions to Super Hi International Holding Ltd (HDL) leadership • Q4 2024
Question
Lai Shengwei from CICC questioned the effectiveness of recent management system and incentive adjustments, sought projections for gross profit margin and staff expenses, and asked about the investment budget and unit economic model for new brands like barbecue.
Answer
CEO Lijuan Yang explained that management adjustments focus on employee growth and have shown encouraging results in service quality and customer loyalty. CFO Cong Qu stated there is room to improve GP margin through menu and kitchen optimization without sacrificing quality. He noted staff cost optimization is not the top priority but efficiency can improve. For new brands, he described a bottom-up, project-level budgeting process and confirmed barbecue stores are too early-stage to share a mature economic model.