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Laura Metayer

Laura Metayer

Research Analyst at Morgan Stanley

United Kingdom

Laura Metayer is an Equity Research Analyst at Morgan Stanley in New York, specializing in coverage of major European media and communications firms such as WPP, Sinch, Copart, and Publicis Groupe. She covers 10 stocks with a documented performance including a 55% success rate and an average return of 8.8% on her recommendations, with a standout call delivering a 47.9% return on Publicis Groupe in 2023-2024. Her research career centers on media and advertising equities, with current and recent client-facing market analysis recognized by platforms like TipRanks. Laura holds equity research credentials relevant to analyst roles at major investment banks and is registered to publish securities recommendations.

Laura Metayer's questions to WPP (WPP) leadership

Question · H1 2025

Laura Metayer of Morgan Stanley inquired about the current pricing environment, WPP's influencer marketing capabilities and M&A strategy, and the specifics of the one-off factors that impacted H1 2025 performance.

Answer

CEO Mark Read addressed pricing, stating that while the industry remains competitive, WPP's AI-powered platform, WPP Open, provides a competitive advantage in efficiency. He also expressed confidence in their existing influencer marketing assets, seeing no immediate need for further acquisitions. CFO Joanne Wilson clarified that the one-off factors were related to contractual obligations in the European media business and are not expected to recur.

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Question · H1 2025

Laura Metayer of Morgan Stanley inquired about the current pricing environment, WPP's capabilities and acquisition strategy in influencer marketing, and the specifics of the one-off factors that negatively impacted H1 2025 performance.

Answer

CEO Mark Read stated that the pricing environment remains competitive but that WPP can address this through scope expansion and leveraging its AI platform, WPP Open. He affirmed confidence in their existing influencer marketing assets and sees no need for further acquisitions. CFO Joanne Wilson clarified that the one-off impacts were related to contractual media obligations in Western Europe and are not expected to recur.

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