Question · Q3 2025
Lauren Rae Lieberman asked about Methodic's launch plans, drawing comparisons to SpoiledChild's launch, specifically regarding offline activations like billboards and the scale and duration of its TikTok campaign for brand awareness.
Answer
Oran Holtzman, Co-founder and CEO, ODDITY, confirmed similar offline activations for Methodic, including billboards in New York City, consistent with previous brand launches. He stated that the current TikTok campaign is the largest to date and is planned to continue until the end of Q1.
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