Question · Q2 2026
Laurent Vasilescu asked about China's over 30% growth this quarter, questioning if it reflects a luxury market rebound or is idiosyncratic to Ralph Lauren. He also sought clarification on how to think about China's growth for the current year, given the prior long-term guidance of low double digits.
Answer
Patrice Louvet, CEO, expressed satisfaction with China's 30% performance, attributing it to the successful execution of Ralph Lauren's strategy, including brand building, leveraging core items, leaning into high-potential categories (especially women's apparel and handbags), and selective footprint expansion in key cities. He suggested that much of the performance is driven by idiosyncratic elements specific to Ralph Lauren, given its relatively small market share in a significant market. Louvet reaffirmed the long-term guidance of low double-digit growth for China, emphasizing the balance of growth drivers: healthy comp growth, selective new store expansion, acceleration of digital platforms (including social commerce like Douyin), and strong new consumer recruitment and clientele understanding. He stressed a disciplined approach to ensure quality and sustainable growth.