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    Lavanithan Sutria

    Research Analyst at Morgan Stanley

    Lavanithan Sutria is an analyst at Morgan Stanley, specializing in financial analysis and research within the investment banking division. His coverage primarily includes companies in the banking and financial services sectors, delivering in-depth assessments for major institutions and advising on market trends. While his performance metrics and rankings such as those from TipRanks or returns generated are not publicly available, Sutria brings a solid background in finance and analytics to his role at Morgan Stanley, having joined the firm after completing advanced degrees in finance. He holds relevant professional credentials, including FINRA registration and necessary securities licenses, reinforcing his qualifications and expertise in the field.

    Lavanithan Sutria's questions to Life360 (LIF) leadership

    Lavanithan Sutria's questions to Life360 (LIF) leadership • Q2 2025

    Question

    Lavanithan Sutria from Morgan Stanley asked for a detailed explanation of Life360's new advertising products, 'Place Ads' and 'Uplift,' focusing on their revenue and margin potential, user experience, and differentiation from banner ads.

    Answer

    CEO Lauren Antonoff described Place Ads as location-triggered in-app messages and Uplift as a background attribution tool for advertisers to measure foot traffic. CFO & Treasurer Russell Burke added that these are high-value ad units integral to the long-term advertising strategy and represent a significant future opportunity.

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