Lavanithan Sutria's questions to Life360 Inc (LIF) leadership • Q2 2025
Question
Lavanithan Sutria from Morgan Stanley asked for a detailed explanation of Life360's new advertising products, 'Place Ads' and 'Uplift,' focusing on their revenue and margin potential, user experience, and differentiation from banner ads.
Answer
CEO Lauren Antonoff described Place Ads as location-triggered in-app messages and Uplift as a background attribution tool for advertisers to measure foot traffic. CFO & Treasurer Russell Burke added that these are high-value ad units integral to the long-term advertising strategy and represent a significant future opportunity.