Question · Q1 2026
Leah Jordan sought an update on UNFI's new business pipeline, distinguishing between new and existing customer opportunities, and asked about the competitive environment for winning new business in both conventional and natural wholesale. She also inquired about the updated private label strategy, opportunities in natural versus conventional, and the current percentage of sales from private label.
Answer
CEO Sandy Douglas clarified the distinction between temporary 'projects' and ongoing 'pipeline' business, confirming a strong pipeline in both natural and conventional segments. He highlighted UNFI's disciplined review process for profitability and sustainability, emphasizing competition based on differentiated products, services, and programs rather than just price. Regarding private label, Sandy Douglas noted its strengthening for consumer value, the appointment of new leadership, and a significant opportunity to increase penetration, which is currently not at industry levels. He added that the private brand portfolio is segmented for traditional versus natural stores.
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