Question · Q2 2026
Leah Jordan inquired about the balance of AMP spend between Q3 and Q4 in the back half, and whether Conagra's approach to this spend has changed across categories, channels, or frequency, given the step-up and consumer value-seeking behavior. She also asked for commentary on quarter-to-date trends following the shift to colder weather after a slow start to winter.
Answer
CEO Sean Connolly stated that Conagra will incorporate an increased emphasis on relative value in its advertising this quarter, highlighting the value and quality of its products compared to quick-serve restaurants. He noted that some upcoming innovations and marketing messages will be value-oriented to drive organic sales growth. Regarding weather, he explained that an unusually high hurricane quarter last year was a headwind this year, and the later-than-normal arrival of cold weather affected seasonal ramp-up in canned food and cooking ingredients, but the recent cold snap is positive for businesses like Cocoa, canned tomatoes, and chili.
Ask follow-up questions
Fintool can predict
CAG's earnings beat/miss a week before the call