Question · Q4 2025
Leah Jordan asked for more details on Hershey's innovation and activation plans for the coming year, including key timing, and how the company balances growth and innovation with its core business. She also sought further color on the gross margin cadence for the year, specifically the puts and takes and the expected magnitude of improvement through each quarter after initial Q1 pressure.
Answer
CEO Kirk Tanner emphasized a balance between high-quality core growth and innovation, citing successful innovations like Reese's Oreo and a robust pipeline across sweets, chocolate (Hershey, Dot's, SkinnyPop, Jolly Rancher), and salty businesses. He highlighted continued R&D investments for a strong 2027+ pipeline. SVP and CFO Steve Voskuil outlined the gross margin cadence: Q1 will have strong top-line momentum but margin/earnings pressure due to higher-cost inventory and tariffs, followed by a gross margin inflection in Q2 and expected double-digit EPS growth for the rest of the year, with brand investment up double digits across quarters.
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