Lee Horowitz's questions to Maplebear Inc (CART) leadership • Q2 2025
Question
Lee Horowitz of Deutsche Bank questioned the drivers behind the ad revenue's resilience despite stable ad penetration, asking for an update on the CPG spending environment. He also inquired about the factors supporting the recent acceleration in the online grocery industry's overall digital penetration.
Answer
CEO & Chair Fidji Simo stated that while large CPGs face uncertainty and are optimizing for profitability, this has created an opportunity for emerging and challenger brands to increase their spend and gain share, supporting ad revenue resilience. Regarding industry growth, Simo noted that price stabilization has been a positive factor, but the primary driver is the massive, underpenetrated TAM, with brands recognizing the critical need to capture customers as they shift to online grocery.