Question · Q2 2026
Lee Power asked about the core reasons for past struggles with ColorPlus in the Northeast as part of the organic Fiber Cement strategy, specifically regarding productivity, the price gap versus vinyl, and the dealer/contractor network. He also followed up on Trim Attachment Rates in new housing and R&R, and how the AZEK acquisition has influenced this.
Answer
President of AZEK Residential Jon Skelly explained that the Northeast and Midwest offer significant Repair and Remodel opportunities due to aging housing stock. The key is to decrease the price differential versus inferior substrates like vinyl. Pilot programs reducing 'On-the-wall costs' have shown a 17% increase in ColorPlus volume in pilot regions, giving confidence to scale. CEO Aaron Erter noted continued progress in trim attachment, with large home builder agreements now including trim, and sees AZEK and Versatex as opportunities to increase utilization in regions like the Northeast.
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