Question · Q3 2024
Lewen Liu from China Securities asked about the company's bargaining power relative to Online Travel Agencies (OTAs) given their rapid growth, and requested more details on a new hotel project in Guizhou.
Answer
Executive Alex Xu responded that the growth of OTAs is a natural part of the industry's digitalization, primarily taking share from offline channels. He stated the company is working closely with reputable OTAs to create a mutually profitable 'win-win' ecosystem. Regarding the Guizhou project, Mr. Xu confirmed they are partnering with the local government to reposition and reopen a nonperforming 4-5 star hotel, viewing it as a significant opportunity to create a showcase asset.
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