Question · Q4 2025
Lewis Roxburgh asked how the 'value over volume' strategy would impact pricing relative to benchmarks, cost reduction through right-sizing, and the expected evolution of volume, particularly whether demand would normalize by year-end. He also inquired about the specific focus areas for growth CapEx across regions and businesses, and sought clarification on the annual allocation of the $4 billion growth CapEx and its relationship to depreciation.
Answer
CEO Anthony P. J. Smurfit stated expectations for positive year-over-year comparisons next year, driven by market share gains from a focus on quality, design, and customer value. EVP and Group CFO Ken Bowles clarified the depreciation stream, noting the impact of amortizing intangibles. Smurfit emphasized the company's adaptable capital allocation, focusing on numerous small, high-return projects, particularly in robotics to mitigate rising labor costs, with flexibility to shift investments between regions based on growth opportunities.
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