Li Zeng's questions to NetEase Inc (NTES) leadership • Q4 2024
Question
Li Zeng of Bank of America asked about a newly approved game, inquiring about its potential 2025 launch and competitive positioning. She also requested an explanation for the significant reduction in Q4 sales and marketing expenses and the outlook for this spending in 2025.
Answer
Executive Bill Pang, translating for CEO William Ding, addressed the new game by noting a successful offline test in January and that the team is currently focused on refining content. Regarding marketing spend, he attributed the Q4 decrease to improved operational efficiency achieved through innovations in the company's marketing engine, tools, and systems.