Lin Zhang's questions to Yatsen Holding Ltd (YSG) leadership • Q2 2025
Question
Lin Zhang from CITIC Securities asked about the primary drivers for the rapid growth of skincare brands like Calanique and Doctor Wu in the first half of the year, the outlook for the skincare business, and the specific levers the company will use to improve profitability.
Answer
Irene Lu, VP of Strategic Investment, attributed skincare growth to sustained R&D investment and a strong new product pipeline, citing the success of Glymit's VA serum and MicroMask series and Doctor Wu's new acid toner. CFO Dong Hao Yang added that profitability will be improved by optimizing the product mix toward premium items, enhancing marketing ROI through data-driven CRM, improving supply chain efficiency, and gaining operating leverage from continued top-line growth.