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    Lina Kim Ghayor

    Research Analyst at BNP Paribas

    Lina Kim Ghayor is a Research Analyst at BNP Paribas Exane, specializing in European media sector coverage with a focus on companies such as Publicis Groupe and WPP plc. She is recognized for her direct engagement with company management on earnings calls and has contributed research insights featured in investor reports, though detailed performance metrics and rankings are not publicly available. Ghayor began her career prior to joining BNP Paribas and has since established herself as a knowledgeable sector analyst through active involvement in earnings analysis and financial reporting. Her professional credentials, securities licenses, and industry registrations are not listed in public sources.

    Lina Kim Ghayor's questions to PUBLICIS GROUPE (PUBGY) leadership

    Lina Kim Ghayor's questions to PUBLICIS GROUPE (PUBGY) leadership • Q2 2022

    Question

    Lina Kim Ghayor of BNP Paribas asked about tangible signs of a macroeconomic slowdown impacting H2, the resilience of Publicis Sapient in such an environment, and the company's capital allocation plans beyond 2022.

    Answer

    CFO Michel-Alain Proch detailed the 2022 capital allocation strategy, which includes a €608 million cash dividend, up to €600 million for M&A, and using the remaining cash for deleveraging, stating it was too early to comment on post-2022 plans. Chairman and CEO Arthur Sadoun added that no clients are currently cutting spend and the upgraded H2 guidance reflects both confidence and caution. He emphasized Publicis Sapient's strength, noting its repositioning and forecasting 15% growth for the year.

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