Question · Q3 2025
Lincoln Harris inquired about the evolving competitive landscape in the music streaming business, particularly concerning peer music app competition, MAU ramp-up, and content acquisition budgets, and how Tencent Music Entertainment plans to enhance its leadership through content differentiation and service offerings.
Answer
Executive Chairman Cussion Kar Shun Pang, with translation by CFO Shirley Hu, acknowledged competition from Soda Music, NetEase Cloud Music, and ByteDance's music apps. He emphasized TME's core competitive advantages: extensive music library, accumulated user assets, leading sound quality/effects, diversified experiences (Starlight Card, user badge, Bubble), strong K-song products, and multi-terminal presence (PC, in-car, HarmonyOS). He also highlighted TME's comprehensive content strategy, including co-creation with music creators and top IPs from Tencent Games/Video, and integration of platform and content for IP protection and subscription growth.
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