Lindsay Bettiol

Lindsay Bettiol asked for a delineation of the factors behind the meaningful acceleration in advertising revenue, specifically whether it was driven by existing partners paying more or significant growth in the number of new partners.

Answer

Russell Burke, CFO of Life360, explained that advertising acceleration is largely a ramp-up of various initiatives and products launched, with no single significant piece. He noted the Aura partnership's larger advertising impact would be in Q4 and reiterated advertising is approaching half of total 'other revenue' for the full year.

Lindsay Bettiol asked for a delineation of the acceleration in 'other revenue' (approximately 60% QoQ growth), specifically whether it was driven by existing arrangements with partners paying more or by a meaningful growth in the number of new partners.

Answer

Russell Burke, CFO, attributed the acceleration to a ramp-up of various products launched over the past couple of quarters, rather than one significant piece. He noted that the larger part of the Aura advertising partnership revenue will flow through in Q4, and advertising revenue is approaching half of total 'other revenue' for the full year.