Question · Q3 2025
Ling Zhou asked for an update on the expansion status of RLX Technology's modern oral business and details on the subsequent promotional strategies planned for this category.
Answer
Sam Tsang, Head of Capital Markets, confirmed that modern oral is the fastest-growing segment in the smokeless industry, with their ultra-thin, fast-absorbing products garnering strong industry validation at InterTabac Germany. He noted that the category rollout will be phased, starting this quarter, with prudent near-term revenue expectations as the company builds market data and consumer adoption.
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