Lingyi Zhao's questions to 36Kr Holdings Inc (KRKR) leadership • H1 2024
Question
Lingyi Zhao of China International Capital Corporation asked about the key strategies 36Kr will implement to drive growth in its enterprise value-added services and subscription services in the second half of the year.
Answer
Executive Dagang Feng detailed a multi-faceted approach, emphasizing the launch of major event IPs like the 'Advanced Productivity AI Partners Summit' and the upcoming 'Waves Summit.' He also highlighted enhancing consulting through the 36Kr Research Institute, refining services for government clients, and making a strategic push into overseas markets, beginning with Europe in September. This expansion will leverage AI for content dissemination and establish global expansion service centers to support Chinese businesses.