Lingyi Zhao

Lingyi Zhao of China International Capital Corporation asked about the key strategies 36Kr will implement to drive growth in its enterprise value-added services and subscription services in the second half of the year.

Answer

Executive Dagang Feng detailed a multi-faceted approach, emphasizing the launch of major event IPs like the 'Advanced Productivity AI Partners Summit' and the upcoming 'Waves Summit.' He also highlighted enhancing consulting through the 36Kr Research Institute, refining services for government clients, and making a strategic push into overseas markets, beginning with Europe in September. This expansion will leverage AI for content dissemination and establish global expansion service centers to support Chinese businesses.

Lingyi Zhao inquired about 36Kr's key strategies to stimulate growth in its enterprise value-added services and subscription services for the second half of 2024.

Answer

Executive Dagang Feng detailed a multi-pronged strategy focusing on enriching event IPs like the Waves Summit, enhancing consulting via the 36Kr Research Institute, refining services for government clients, and making a significant strategic push into overseas markets, particularly Europe, by leveraging AI for content dissemination.

Inquired about the progress and growth plans for the long- and short-video businesses, as well as the company's strategy and development plans for generative AI.

Answer

The short-video business is a significant driver of advertising revenue, and the long-video talk show was highly successful, with further investment planned for both formats in 2024. The company is deeply integrating AIGC into content production to improve efficiency and has launched several AI-driven products and initiatives, such as an AI-powered Taobao store and financial report interpretation, to expand its services and customer reach.