Question · Q3 2026
Liping Zhao asked for details on the Q3 sales performance of learning devices, their performance during the Double 11 promotion period, and the current competitive landscape in the learning device market.
Answer
Alex Peng, President and CFO, reported year-over-year volume growth for learning devices, driven by product and channel enhancements, with a blended ASP below CNY 4,000 due to product mix shifts. The business incurred an adjusted operating loss as it remains in an investment phase. He highlighted the dynamic, AI-driven competitive landscape, emphasizing TAL's AI solutions that emulate human teaching. Double 11 market share performance was aligned with expectations, demonstrating growing market traction and user engagement.
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TAL's earnings beat/miss a week before the call