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    Lisa Li

    Research Analyst at Equitable Securities

    Lisa Li is an Analyst at Equitable Securities specializing in the coverage of financial services and fintech companies. She provides detailed equity research and investment analysis for firms such as PayPal, Square, and Goldman Sachs, consistently delivering actionable insights and maintaining an accuracy rating above 65% on major investment platforms. Lisa began her career in 2016 as a junior analyst at Morgan Stanley before joining Equitable Securities in 2021, where she quickly advanced due to her strong analytical skills and rigorous approach to market forecasting. She holds FINRA Series 7 and Series 63 licenses, and her work has earned recognition for both return consistency and industry thought leadership.

    Lisa Li's questions to ZTO Express (Cayman) (ZTO) leadership

    Lisa Li's questions to ZTO Express (Cayman) (ZTO) leadership • Q2 2025

    Question

    Lisa Li from Equitable Securities asked about the broader impact of parcel price increases on the e-commerce industry's volume growth and how the government might balance industry growth with price stability.

    Answer

    CFO Huiping Yan clarified that the recent trend is a 'return to sensibility' that targets extreme, below-cost pricing rather than a broad price hike. She argued the impact on most merchants is minimal and that the move is intended to protect the interests of delivery outlets and couriers. Ms. Yan reiterated her belief that the industry's future depends on sustainable growth driven by service quality and differentiation, not by price wars that do not create long-term value.

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