Liu Chang's questions to ZKH Group (ZKH) leadership • Q2 2025
Question
Liu Chang of Deutsche Bank inquired about ZKH Group's short, mid, and long-term growth strategies as the negative impact from the State-Owned Enterprise (SOE) business optimization subsides, and requested a business outlook for the second half of 2025.
Answer
An executive from ZKH Group explained that while the strategic reduction in low-value SOE business (formerly over 20% of GMV) pressured recent growth, this was largely offset by strong performance from new large customers and SMEs. The executive outlined that future growth will be driven by increasing wallet share with key accounts, expanding the GBB platform's focus on construction materials, and accelerating overseas expansion. They noted the SOE business bottomed out in June and July, expressing confidence in a return to positive growth in the second half of the year.