Question · Q3 2025
Liu Yu from CLSA asked about the strategy and progress of Weibo's intelligent search product, including its commercialization attempts and AI applications. She also inquired about initial user feedback on content consumption engagement following the information feed revamp and its potential impact on future revenue growth.
Answer
CEO Gaofei Wang reported that intelligent search MAUs exceeded 70 million in Q3 2025, with DAU and query volume increasing over 50% quarter-over-quarter, driving a 20% overall search query increase. While direct ad placement on search results isn't planned, it indirectly boosts performance ad traffic and helps advertisers create high-quality content. Regarding the information feed revamp, he noted it improves engagement for high-frequency users, enhances new user retention, lowers entry barriers, and significantly boosts video content distribution, which is crucial for future growth and competitiveness.
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