Liz Lee's questions to eHealth (EHTH) leadership • Q2 2025
Question
Inquired about the expected impact of Medicare Advantage benefit changes on market growth and churn in 2026, and the potential impact of expiring ACA subsidies on the market and membership.
Answer
The company expects the upcoming AEP to resemble last year's, with service area reductions and benefit changes, but carriers will still need to pursue balanced growth. This market volatility is seen as an opportunity for eHealth. Regarding the ACA, the company does not see the plans going away but expects potential disruption from changes in subsidy levels, which is viewed as a bipartisan issue likely to be addressed by Congress. This disruption also creates more shopping opportunities for eHealth.