Question · Q4 2025
Lizzie Dove questioned the anticipated impact of Epic Universe on United Parks & Resorts' Orlando trends (attendance, per caps, costs) in 2026. She also asked about the company's sponsorship performance in 2025, specifically if it met mid-single-digit EBITDA expectations, and the visibility into the $15 million+ pipeline for 2026 and the $30 million+ long-term opportunity.
Answer
CEO Marc Swanson views Epic Universe as beneficial for the Orlando market, bringing more visitors, and highlighted United Parks' differentiated offerings, animal experiences, and value proposition. Regarding sponsorships, Mr. Swanson expressed excitement for the 2026 pipeline ($15 million+ and growing) and the long-term $30 million+ opportunity. Interim CFO and Treasurer Jim Forrester added that while relationships take time to develop, concrete plans are emerging.
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