Question · Q3 2025
Lizzie Dove asked for a refresh on the types of inorganic growth opportunities Viking might consider, given its strong balance sheet, and whether this financial strength precludes other forms of capital returns. She also inquired about customer demand, specifically the mix of repeat visitation/cross-sell between river and ocean versus new-to-brand/new-to-cruise customers.
Answer
Leah Talactac, President and CFO, outlined inorganic growth principles: scalable, non-distracting, margin-accretive, and complementary to the brand ethos, mentioning past 'Viking Tours' (land-based products) as a potential future area. Tor Hagen, Chairman and CEO, added that exploring the Chinese outbound market is a significant long-term growth engine. Leah stated that 53% of 2024 guests were repeat travelers, with many having multiple active bookings. She noted that new-to-brand customers often come from larger cruise operators, drawn to Viking's destination-focused, child-free, experiential cruising. Tor emphasized the appeal of a quiet, serene atmosphere for older travelers.
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