Logan Epstein's questions to Sunstone Hotel Investors Inc (SHO) leadership • Q2 2025
Question
Logan Epstein of Wolfe Research asked about the company's strategy regarding the trade-off between rate and occupancy, noting that some top-performing hotels showed strong occupancy with weaker rate.
Answer
CEO Bryan Giglia explained that this is a deliberate, hotel-specific strategy. For example, a new hotel in its low season (Andaz Miami Beach) might sacrifice rate to build an occupancy base. In other cases, a resort might accept a lower-rate group that delivers high ancillary spend, ultimately driving higher and more profitable Total RevPAR.