Logan W Lillehaug's questions to GREEN DOT (GDOT) leadership • Q2 2025
Question
Logan Lillehaug from Craig-Hallum Capital Group LLC asked for details on the strategic shift toward Earned Wage Access (EWA) and the factors that led to winning the Credit Sesame partnership as a competitive takeaway.
Answer
Chief Revenue Officer Chris Ruppel explained the EWA strategy involves a dedicated direct sales force and new marketing motions, shifting from the prior territory-based model. He attributed the Credit Sesame win to the ARC platform's robust features and ability to tailor solutions. Interim CEO William Jacobs highlighted that onboarding seven partners in 2025, versus one in each of the prior two years, shows the organization's enhanced competitive strength.