Logan Reich's questions to Sweetgreen Inc (SG) leadership • Q2 2025
Question
Logan Reich of RBC Capital Markets inquired about the average cost associated with store relocations and asked for a breakdown of the Q2 same-store sales weakness, such as by income cohort or geography.
Answer
CFO Mitch Reback and CEO Jonathan Neman explained that relocation costs are minimal and primarily related to any outstanding lease obligations on the closed stores, while the new locations have standard build-out costs. Regarding Q2 performance, Reback attributed the weakness to a roughly 250 basis point impact from the loyalty program transition and a more pronounced negative impact in the Northeast, reflecting broader macro-environmental concerns.