Logan Wyllie

Logan Wyllie, on behalf of John Blackledge, asked about the timeline for Hinge's monetization in new markets, specifically how long it takes to reach critical scale and then to focus on monetization. He also inquired about any early learnings from Mexico and Brazil that would be applied to future South America launches.

Answer

CFO Steven Bailey explained that Hinge's monetization in new markets takes time, citing Europe as a case study where MAU growth precedes revenue growth, with European markets expected to contribute only about $100 million in 2026. He noted that monetization optimizes as liquidity builds, leading to natural increases in payer penetration and RPP. Bailey stated that Latin America is not expected to be a major revenue contributor for Hinge in 2026 or 2027. CEO Spencer Rascoff added that Hinge's current rollout in new markets benefits from a '1MG philosophy,' ensuring more coordinated go-to-market efforts and collaboration across Match Group brands, which is a significant improvement from past approaches.