Lorraine Hutchinson's questions to SIGNET JEWELERS (SIG) leadership • Q2 2026
Question
Lorraine Hutchinson of Bank of America requested an update on the bridal business, including plans to improve unit velocity and specific marketing strategies for the upcoming holiday season. She also asked about the results of recent pricing tests and the customer's reaction to any price increases.
Answer
Chief Operating & Financial Officer Joan Hilson noted that bridal performance is strong in the three largest brands (Kay, Zales, Jared), with AUR as a key strength. She mentioned fortifying lower price points to drive units. Hilson also detailed the success of pricing tests, which involved reduced discounting and fewer promotion days, particularly at Jared, with good customer response. CEO & Director J.K. Symancyk added that significant assortment newness has allowed them to maintain key price points despite commodity cost pressures.