Question · Q1 2026
Lorraine Hutchinson asked about Nike's strategies for turning around the digital business in Greater China and the estimated cost and timeline for store refreshes in the region.
Answer
Elliott Hill, President and CEO, reiterated Nike's long-term commitment to China, focusing on leading with sport, innovative product, local assets, and improved storytelling. He acknowledged the promotional digital marketplace and the need for stronger operational execution in physical monobrand stores. Matt Friend, EVP and CFO, stated that significant investments were made to clean up inventory, but sustained sell-through improvement is crucial. He noted encouraging initial store pilots but indicated more work is needed before scaling, expecting China to remain a top-line and margin headwind for FY26.