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Lu Qingshu

Research Analyst at Goldman Sachs

No verifiable professional information is available for Lu Qingshu as an analyst at Goldman Sachs. There are no confirmed records indicating their current job title, company coverage responsibilities, career timeline, credentials, or notable achievements on public databases or LinkedIn. Without substantiated details or a valid LinkedIn profile, a comprehensive professional profile cannot be accurately provided.

Lu Qingshu's questions to Zhihu (ZH) leadership

Question · Q3 2025

Lu Qingshu from Goldman Sachs asked for an assessment of Zhihu's current user ecosystem status and insights into future product design directions and their progress.

Answer

CEO Zhou Yuan stated that the community ecosystem is healthy, focusing on content quality, user structure, and creator incentives. He highlighted double-digit growth in daily high-quality content creation for several consecutive quarters, with AI-related content showing double-digit growth for four quarters. User structure improved, with MAU stable for four quarters and average daily time spent growing double-digits year-over-year for six quarters. The creator ecosystem is expanding, with top-tier creators stable and AI tools lowering entry barriers for mid-tier creators. Future product direction is built on two pillars: utility (AI for efficiency) and identity (real human connection), aiming to make Zhihu a connection layer in the AI era.

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