Question · Q3 2026
Lucas Cerisola inquired about the fastest-growing verticals for commerce media beyond traditional retail, and the revenue opportunity from these non-retail commerce networks. He also asked for an update on CTV momentum, specifically regarding the Netflix integration, including brand adoption, typical spend, and comparison to other CTV platforms.
Answer
CEO Scott Howe identified travel, food delivery (e.g., Uber, DoorDash), and finance as rapidly growing commerce media verticals, noting they expose LiveRamp to new SMB clients, which the new pricing model and self-serve capabilities are designed to capture. CFO Lauren Dillard highlighted CTV as a strong growth component for both the data marketplace and activation network, with Netflix and other integrations scaling nicely. She added that 70% of the 50 largest integrations are CTV-related, and CTV is a catalyst for Clean Room adoption, especially for measurement.
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