Lucas Hutson's questions to Planet Fitness Inc (PLNT) leadership • Q1 2025
Question
Lucas Hutson, on for Alex Perry, asked if the company is considering other changes to the club format or adding new types of equipment. He also followed up on whether there were plans to change the Black Card offering or add other premium amenities.
Answer
CEO Colleen Keating confirmed they are actively testing different formats, amenity levels, and strength modalities beyond the initial plate-loaded equipment, operating in a 'test and learn' environment. For the Black Card, she mentioned they have tested Red Light Therapy and cryo spray tanning with good results and are evaluating other amenities to optimize the offering.