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Lucas Sarasola

Research Analyst at Morgan Stanley

Lucas Sarasola's questions to Amplitude (AMPL) leadership

Question · Q4 2025

Lucas Sarasola asked about Amplitude's strategy for balancing new demand from smaller customers with its move-up market strategy, given the recent uptick in app development, and then inquired about the seven-figure deal pipeline for 2026 and any specific verticals showing outsized growth.

Answer

CEO Spenser Skates stated that Amplitude is pursuing both strategies, leveraging innovation from bleeding-edge startups to benefit enterprise customers, as the core need for understanding users is universal. He highlighted AI companies as a vertical with outsized growth, noting 25 customers with over $100K ARR and a seven-figure contract with a large foundational model lab.

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Question · Q4 2025

Lucas Sarasola from Morgan Stanley asked about Amplitude's strategy for balancing new demand from smaller customers, driven by an uptick in app development, with its ongoing move-up market strategy. He also inquired about the seven-figure deal pipeline for 2026 and any specific verticals showing outsized growth.

Answer

Spenser Skates, CEO of Amplitude, explained that the company serves both startups and enterprises, leveraging innovation from startups for enterprise solutions. He sees significant opportunities in "Vibe-coded apps" and analytics, noting that the fundamental need for customer understanding is universal. He highlighted strong growth in the AI vertical, citing 25 AI companies with over $100K ARR and a seven-figure contract with a major foundational model lab.

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