Lucas Sutton's questions to Columbia Sportswear Co (COLM) leadership • Q4 2024
Question
Lucas Sutton, filling in for Alex Perry of Bank of America, asked for more detail on the factors driving the expected stabilization of the SOREL brand in 2025.
Answer
CEO Tim Boyle expressed excitement for SOREL's upcoming seasons, highlighting planned collaborations, an improved women's offering, and a new men's line that will expand the brand beyond winter footwear. EVP & CFO Jim Swanson added that while the spring order book reflects a decline, the company anticipates a return to growth in the latter half of the year based on the current fall order book and DTC plans.