Luigi Minerva's questions to Liberty Global Ltd (LBTYA) leadership • Q2 2024
Question
Luigi Minerva questioned the pricing strategy in the Netherlands, noting VodafoneZiggo's 2.5% price increase is below KPN's 3.8% and asking for the rationale.
Answer
Executive Ritchy Drost stated the decision was driven by price-value perception. With inflation falling, the 2.5% increase was deemed appropriate to maintain balance and manage churn, as subscription cost is a key reason customers leave. Executive Michael Fries added that, unlike some competitors, VodafoneZiggo applies increases to both its front and back books, aiming for a more rational market.