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    Luke Orton • Northland Capital Markets

    Luke Orton is a Senior Research Analyst at Northland Capital Markets, specializing in the technology and energy sectors with a focus on companies such as Clearfield, Digi International, and IntriCon. He is recognized for delivering actionable investment recommendations, achieving a TipRanks rating that places him among the top-performing mid-market analysts with a success rate exceeding 60% and strong average returns per recommendation. Orton began his career in equity research in the late 2010s, previously holding analyst positions at local investment firms before joining Northland Capital Markets in 2021. He holds FINRA Series 7 and 63 securities licenses, underscoring his commitment to regulatory standards and professional excellence.

    Luke Orton's questions to Cardlytics Inc (CDLX) leadership

    Luke Orton's questions to Cardlytics Inc (CDLX) leadership • Q2 2025

    Question

    Ben, on behalf of Luke Orton from Northland Capital Markets, asked for an update on the Cardlytics Rewards platform for non-bank partners and inquired about how the company is leveraging artificial intelligence (AI) across its business.

    Answer

    CEO Amit Gupta reported that the pilot for the Cardlytics Rewards platform is complete, with promising initial results in customer card-linking and redemptions, and a strong pipeline of prospective partners exists. Regarding AI, Gupta stated it is being implemented for engineering productivity and explored for advanced analytics, but these initiatives may be slowed to prioritize addressing the recent FI partner challenges.

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