Question · Q3 2025
Lydia Lin of Citi inquired about H World's plans for its newly launched upper-midscale brand, Ji Icons, including store opening targets, unit economics (CapEx, payback period), competitive advantages, and initial franchisee feedback.
Answer
Jin Hui (CEO) and Jason Chen (Senior Vice President of Supply Chain) highlighted Ji Icons as a core brand reflecting oriental aesthetics and cultural confidence, aiming to be a leader in China's upper-midscale segment. They stated that specific commercial details, including unit economics and opening plans, would be shared after the first Ji Icons hotel officially opens.
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