Lydia Ling's questions to RLX Technology (RLX) leadership • Q2 2025
Question
Lydia Ling of Citigroup Inc. inquired about the impact of tightening overseas regulations on non-compliant products and RLX's business. She also asked for an update on the organic growth of the overseas business in Q2, the progress of international expansion, and the outlook for the second half of 2025 and beyond.
Answer
Sam Tsang, Head of Capital Markets, explained that clearer global regulations are creating tangible benefits for compliant companies like RLX by reducing the gray market. He noted that despite a decline in China's overall export data, RLX achieved moderate year-over-year organic growth in its overseas business, gaining market share in Asia. The recent acquisition in Europe significantly contributed to revenue. For the second half of 2025, the focus will be on strengthening distribution in Asia and Europe, with plans for further expansion in early 2026.