Maggie Huang's questions to Yatsen Holding Ltd (YSG) leadership • Q1 2025
Question
Maggie Huang from CICC asked about the company's promotional plans for new Perfect Diary foundation and Galénic anti-aging products, and also inquired about the performance of the June 18 shopping festival to date.
Answer
Irene Lyu (Executive) stated that Yatsen's strategy relies on product innovation and efficacy driven by R&D and consumer insights. After receiving more positive consumer feedback on the new products, the company will expand distribution to build them into hero products. CFO Donghao Yang added that while it was still early, the June 18 shopping festival performance was in line with the company's expectations.