Maggie Lee's questions to iQIYI Inc (IQ) leadership • Q3 2024
Question
On behalf of Maggie Lee, Yifan Ye asked about the strategic rationale for launching the family account option, management's expectations, and any initial user feedback.
Answer
Youqiao Duan, SVP of Membership Business, described the family account as a cost-effective plan to improve the user experience, combat unauthorized account sharing, and serve diverse viewing needs within a household. Each family account is a stand-alone membership, which protects account security. The initiative is expected to positively impact membership conversion and revenue. As it officially launched on November 12, it was too early to share specific user feedback or data.