Maggie Yeh's questions to iQIYI Inc (IQ) leadership • Q2 2025
Question
Maggie Yeh of CLSA inquired about the potential impact of recent policy changes in China's long-form video industry on iQIYI's business.
Answer
Chief Content Officer Xiaobui Wang responded, stating that the new policies are a significant positive development. He explained they will shorten production-to-broadcast timelines, enhance creative freedom, strengthen synergies with traditional TV networks, and attract more talent and capital to the industry.