Question · Q4 2025
Maher Yaghi from Scotiabank asked about BCE's assumptions for 2026 wireless subscriber growth for both the industry and the company, and whether recent aggressive discounts impacted Q1 subscriber loading goals. He also inquired about the potential upside from leveraging BCE's fiber footprint to increase wireless market share through convergence and requested the percentage of wireline customers who are also wireless customers.
Answer
President and CEO Mirko Bibic stated that wireless market growth is expected to be a low single-digit rate, consistent with a mature market. He affirmed that recent aggressive promotions do not alter Bell's disciplined strategy of focusing on profitable Bell-branded loadings and aiming for an appropriate market share. He confirmed 100% upside from convergence, targeting a 25% increase in product intensity by 2028, but did not provide specific wireline/wireless customer overlap statistics.
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