Question · Q4 2025
Maher Yaghi asked about the board's key considerations in selecting Victor Dodig as the new CEO. He also followed up on the pricing environment, specifically recent changes to EPP plans, and whether these reflected ongoing market frustration or a temporary response to competitive aggression.
Answer
Darren Entwistle, President and CEO, TELUS, explained that the board sought a leader with a proven track record, strong leadership values aligned with TELUS's culture, a focus on customer service excellence, growth through strength, and an affinity for social purpose and execution. Zainul Mawji, EVP and President, TELUS, stated that TELUS would be reactionary in the market, participating effectively in value and premium segments, and driving discussions to keep promotions tightly managed. Darren Entwistle reiterated that rapid emulation of irrational pricing leads to commoditization, advocating for sustainable, differentiated value propositions.
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