Question · Q4 2025
Manav Patnaik (via Brendan) asked for more clarity on the internal changes, specifically the 75% time reduction for insights, and other internal changes driving better retention.
Answer
CEO Gene Hall elaborated on the 75% time reduction for insights, explaining it's part of the timeliness dimension of the BTI transformation. This was achieved by introducing new content types (like "First Take" for immediate guidance), restructuring processes (downsizing editing, changing job roles), and adding automation, including AI, starting in July 2025. These changes aim to accelerate insight production in a rapidly evolving world.
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