Question · Q3 2025
Manav Patnaik asked for clarification on NIQ's data acquisition strategy, specifically the balance between purchased and self-collected data, and the unique context NIQ adds to this data.
Answer
CEO Jim Peck highlighted NIQ's extensive data moat, emphasizing the difficulty of replicating their collection from thousands of sources, including retailers, field auditors, and consumer panels. He stressed the critical role of cleaning, coding, and adding metadata to ensure accuracy for high-stakes client decisions, and noted AI's role in efficient innovation. CFO Mike Burwell added that 2026 momentum is positive, with more details to follow.