Question · Q4 2025
Marc Riddick asked about Deluxe's opportunities, focusing on build versus buy investment decisions, referencing the CheckMatch acquisition, and later inquired about client receptivity to AI-focused opportunities across different industry verticals or geographies.
Answer
President and CEO Barry McCarthy highlighted Deluxe's fiscal responsibility, mentioning small, accretive acquisitions like CheckMatch and ISO residuals, alongside significant internal investments in capabilities such as Tap on Glass, Visa integration, and AI tools for data marketing. CFO Chip Zint added that the $90M-$100M CapEx reflects a balance of internal investments for efficiency and growth. McCarthy further explained that AI is applied across all business segments to solve specific customer problems, citing examples in B2B lockbox, data marketing, and chatbots, emphasizing value delivery over technology for its own sake.
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