Question · Q3 2026
Marcus Belandra of William Blair asked about J.Jill's pricing strategy for 2026, insights into the higher-income consumer given reported economic drivers, and any surprising factors contributing to Q3 gross margin performance beyond the expected tariff impact.
Answer
CFO Mark Webb affirmed that J.Jill's 2026 pricing strategy will remain strategic and targeted, avoiding broad increases and focusing on value for money. CEO Mary Coyne added that pricing will reflect evolving assortments, with successful small tests of higher-ticket items indicating potential. Mark Webb explained that the better-than-expected Q3 gross margin, after accounting for tariffs, was largely driven by Average Unit Retail (AUR) benefits from strategic pricing, particularly in the markdown yield curve, with a minor freight upside also contributing.
Ask follow-up questions
Fintool can predict
JILL's earnings beat/miss a week before the call