Question · Q3 2026
Marcus Valandro inquired about J.Jill's pricing strategy for 2026, specifically if it will remain conservative, and sought insights into the higher-income consumer segment, including any disconnects observed despite reports of this demographic driving the economy. He also asked about any unexpected factors contributing to Q3 gross margin performance beyond tariffs.
Answer
CFO Mark Webb stated that J.Jill will continue a strategic, targeted pricing approach rather than broad increases, focusing on value. CEO Mary Coyne added that pricing will reflect evolving assortments, with some higher-ticket styles showing success in small tests. Regarding Q3 gross margin, Mark Webb clarified that the primary offset to the $2.5 million tariff pressure was the Average Unit Retail (AUR) benefit, largely from strategic pricing, with a minor upside from freight costs.
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